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Apple

20 stories about Apple
מרכז מו"פ אפל הרצליה

Apple’s first AI server chip to be engineered in Israel

12.12.24|Omer Kabir
Aiming for mass production by 2026, Apple pivots its R&D priorities toward artificial intelligence breakthroughs.
אפליקציה של סימפלי הישראלית ל וויז'ן פרו

Simply’s Vision Pro app turns Apple’s XR headset into a piano teacher

02.12.24|Omer Kabir
The Israeli startup's app uses Vision Pro’s spatial scanning capabilities to identify the keys of a physical piano. It illuminates the keys to be played while displaying notes, instructions, and feedback above the piano.
מימין ברנדן קאר ו דונלד טראמפ

Silicon Valley’s gamble on Trump faces early test as FCC appointment sparks tensions

19.11.24|Omer Kabir
Hopes for friendlier relations fade as Brendan Carr’s appointment raises the stakes for Big Tech regulation.
אלון מאסק ודונלד טראמפ במס הבחירות אוקטובר 2024

Trump’s return to power: What it means for Google, Amazon, and Meta

10.11.24|Omer Kabir
As CEOs rush to congratulate him, Trump’s impact on Silicon Valley’s future remains unpredictable.
מימין טים קוק סאטיה נדאלה

How to land a job at Google, Apple, and Amazon: Insights from top CEOs

20.10.24|Maayan Manela
From technical skills to collaboration, here's what it takes to stand out in the world's leading tech companies. 
משתמש ב קסדת אפל ויז'ן פרו ב לונדון בריטניה 12.7.24

Apple Vision Pro’s slow adoption signals trouble as developer interest wanes

15.10.24|Omer Kabir
Apple's $3,499 mixed-reality headset lacks the app ecosystem needed for mass appeal, with developers questioning the product's trajectory amid declining sales expectations.
גוגל ו לוגו אפל

EU antitrust chief Vestager ends with wins over Apple and Google, but is it enough?

10.09.24|Omer Kabir
As the dust settles on her decade of regulatory battles, Vestager’s true legacy may rest with the future of the Digital Markets Act.
אייפון 16 אפל 1

Apple’s iPhone 16: A small wave in the tech tide

10.09.24|Omer Kabir
New devices introduce incremental upgrades and delayed AI integration. 
מוצרי אפל מימין אוזניות איירפודס אפל ויז'ן אייפד אייפון

The $1,000 robotic arm: Apple’s bold bet on robotics and AI integration

01.09.24|Omer Kabir
Why Apple’s latest robotics efforts could be its most ambitious move since the Apple Watch.
משחק מחשב פורטנייט fortnite

Apple's walled garden cracks: The beginning of a new era for iPhone users

19.08.24|Omer Kabir
Epic Games and Spotify lead the charge as regulatory pressures force Apple to open its ecosystem.
ועידת Mind the Tech ניו יורק אדם סינגולדה

Taboola lands Apple advertising deal, shares get much-needed boost

16.07.24|Reuters
The agreement strengthens Taboola's portfolio of reselling contracts with one of the world's most well-known brands and gives Apple an opportunity to expand its advertising business. 
מנכ"ל אפל טים קוק ב אירוע השנתי של אפל קופרטינו קליפורניה 10.6.24

Big tech delays AI launches in Europe: A win for privacy or a blow to progress?

25.06.24|Omer Kabir
Apple, Meta, and Google are delaying the launch of innovative AI products in the European Union due to regulatory concerns or limitations. While the regulation aims to protect competition and privacy, there is concern that it may also hinder user and business access to cutting-edge technology, potentially doing more harm than good.
אירוע השקה אפל טים קוק

Apple stakes its claim in the AI race, betting on privacy and personalization

11.06.24|Omer Kabir
Apple’s WWDC showcased a GenAI strategy prioritizing privacy and personalized intelligence. Leveraging its ecosystem and powerful processors, Apple aims to deliver unique AI solutions that stand out from competitors. 
מנכ"ל אפל טים קוק

Apple's make-or-break moment: Will AI propel them forward or leave them behind?

10.06.24|Omer Kabir
The annual WWDC could determine Apple's future in the rapidly evolving AI landscape.
מנכ"ל מיקרוסופט סאטיה נאדלה

Microsoft's new computers are a threat to both Intel and Apple

29.05.24|Omer Kabir
The AI computers introduced by Microsoft are based on Qualcomm processors—a direct threat to Intel, which has been the main processor supplier for Windows computers for decades. Additionally, questions arise about Apple's ability to close the gap with these new computers.
מנכ"ל אפל טים קוק בפתיחת חנות אפל בשנגחאי

Apple's AI shortcomings put Samsung's smartphones back in the lead

18.04.24|Omer Kabir
In the first quarter, iPhone sales fell by 9.6% and Samsung returned to dominate the market. Apple will look to show it has closed the gap in the AI race in its conference in June. The obstacle: a Chinese ban on government employees using iPhones
גוגל ו לוגו אפל

Could regulators break up Apple and Google?

24.03.24|Reuters
Regulators allege companies such as Apple and Google have built impenetrable ecosystems around their products, making it difficult for customers to switch to rival services, which led to the coining of the term walled gardens
מימין משרדי גוגל תל אביב ו לוגו אפל

Is the Google-Apple AI deal a game changer?

18.03.24|Omer Kabir
According to Bloomberg, Apple is holding negotiations to integrate Google's artificial intelligence engine into its iPhones; the deal could make Google one of the clear winners in the AI race, and will improve Apple's capabilities in the field
טים קוק מנכ"ל אפל מסיבת עיתונאים השקת מוצרים חדשים 12.9.23

Apple's U-turn: After investing billions, Apple gives up on autonomous car in favor of AI

29.02.24|Omer Kabir
While Apple tried to reach the next breakthrough through autonomous cars, it missed the breakthrough that came through AI. Now it has decided to close one of the most ambitious projects in its history and divert resources to the hottest field in tech
משרדי גוגל תל אביב

How Google is bypassing EU attempt to curb its search monopoly

26.02.24|Omer Kabir
The European Union's Digital Markets Act, which will go into effect on March 7, aims to reduce the power of the technology giants; Google chose to leverage the changes in the law to increase its dominance in the search field
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