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Branding

18 stories about Branding
שהם לוי

Firing employees and remaining a valued brand are both possible

17.11.22|Shoham Levy
Even though the industry has faced a slowdown in recent months, retaining skilled employees remains vital. However, to accomplish this objective, smart and sensitive organizational management is essential, writes Shoham Levy, CEO of Creativity Value
נילי גור סיילספורס ישראל

How flexibility and development opportunities can help companies counter the Great Resignation

11.04.22|Nili Gur
"In this all-digital world, with the right leadership, training, and technology, companies can create a more meaningful workplace to better attract, retain and nurture talent, from anywhere," writes Nili Gur of Salesforce
אסף לוקסמבורג Plus972

The behavioral journey from startups to companies

12.09.21|Assaf Luxembourg
“We’re not a small startup” and “Look, it’s a startup” are two phrases that cannot be used together. If founders and executives want their organizations to be perceived by the market as serious companies, it’s not just about branding. It’s about reputation. And it starts with behavioral values
Amit Daniel Cognyte

"Make sure that you clearly understand the messaging and the narrative before you jump"

17.08.21|CTech
For any company rebranding, Amit Daniel from Cognyte shares with Michael Matias that it is crucial to begin those efforts within the company
Rani Argov Deloitte Digital Maayan Froind Awesome

Israel’s next frontier: international branding

11.08.21|James Spiro
Move over, fintech. Deloitte’s purchase of Israel-based Awesome shows how Israel is ready to tackle the creative needs of international players
אסף לוקסמבורג Plus972

Don’t be a startup in the “startup business”

25.04.21|Assaf Luxembourg
You’re a startup. You’ve got a great idea and a working prototype. You need to raise money. You’re perfecting your pitch. You’re mapping investors, attending startup events, applying to accelerators… But you might just be wasting time and killing your company. Here’s why
מייסדי טיילור ברנדס מימין נדב שץ יהלי סער ו תום להט

The world’s most prolific creative designer these days is a made-in-Israel robot

11.03.21|Ron Friedman
Using a machine learning algorithm, Tailor Brands is able to provide branding services to millions of microbusinesses and solopreneurs
ג'ואנה לנדאו ועידת כלכליסט דובאי

UAE branding is “a source of economic strength and national pride”

26.11.20|James Spiro
Vibe Israel is dedicated to helping Israel brand itself. Its founder and CEO Joanna Landau spoke with CTech’s Ron Friedman to discuss some of the best ways to do so
ועידת כלכליסט בדובאי ג'ואנה לנדאו מנכ"לית Vibe ישראל

"My vision is for Israel to have National Brand Office too"

25.11.20|James Spiro
CEO of Vibe Israel, Joanna Landau, talks at the first Israel-Dubai conference of Calcalist, Bank Leumi, and Reshet 13 about how the two countries brand themselves
Citi Amit Baruch

For Citi, attracting top talent meant disrupting its traditional business focus

04.10.20|CTech
Amit Baruch, who heads Citi’s Innovation Lab in Israel, talks to CTech about how the company pivoted from conventional banking to become a modern-day Fintech supporter
Verint Amit Daniel

Our employees must have one thing: Curiosity, says Verint's SVP Marketing and Employer Branding

29.09.20|CTech
As CTech dives deeper into the idea of Employer Branding, Verint has helped us understand what they do to attract top talent
illustration from the book Build Brilliant Brands

The importance of finding and establishing your product-market fit according to Gigi Levy-Weiss

16.09.20|Gigi Levy-Weiss
CTech presents a full chapter from Build Brilliant Brands, a new book released by Facebook, featuring articles by 22 tech executives from around the world. In this chapter, NFX co-founder Gigi Levy-Weiss explains the meaning of product-market fit, why it is so essential, and how both startups and major companies can go about achieving it
טלי קרסיק רגב

Tech employer? A financial crisis is not the right time to forego employer branding

30.08.20|Tali Karasik Regev
Some good reasons not to neglect your image in the eyes of existing and potential workers, even when the world outside is crumbling
מייסדי יוביק YOOBIC מימין פבריס חייט אבי חייט ו ג'יל חייט

Brand Engagement Startup Yoobic Raises $25 Million

28.06.18|Meir Orbach
Yoobic’s mobile service allows retailers and brands to monitor in-store marketing and sales in real-time
טיילור ברנדס Tailor Brands

Automated Branding Company Tailor Brands Raises $15.5 Million

09.05.18|Meir Orbach
The company’s service creates automated custom logos and advertising campaigns. Users can choose icons to be used in the logo, fonts, and color
משרדי yotpo ניו יורק

Marketing Startup Yotpo Launches Customer Reviews Analysis Tool

25.03.18|Tofi Stoler
The new service aggregates recurring subjects in customer reviews, detecting tone and sentiment
איריס שור מייסדת אוריבי Oribi

Even ‘Boring’ Software Should Engage Users on an Emotional Level

09.03.18|Iris Shoor
Humor and charming characters help bring life to even the blandest of products
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On Heels of Facebook Feed Change, Taboola Sketches Aggressive Expansion

08.03.18|Lilach Baumer
The content discovery company intends to hire 400 new employees in the upcoming year