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Cybereason CEO resigns amid boardroom battle over funding
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The Israeli startup tackling AI's unpredictable behavior
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Influencer Marketing

7 stories about Influencer Marketing
Brian Barzel Media

Barzel Media launches to connect pro-Israel brands with like-minded influencers

17.04.24|James Spiro
The influencer marketing agency helps connect Jewish and Israeli organizations that have faced backlash or boycotts for their support of Israel during the war.
Humenz founders

Humanz raises $5 million Series A for AI-based influencer marketing platform

05.06.23|CTech
The Israeli startup has developed a platform that characterizes a customer journey (follower) on websites and knows how to measure and reflect in real time the success of influencers and content creators
פרופ' ד"ר סטפן אנגלס

"It is the influencers who are responsible for their posts, not the company”

05.07.22|Maya Cohen
Prof. Stefan Engels, an expert in e-commerce law, advises countries and companies on how to deal with the hot potato of advertising through the use of influencers. In an interview with Calcalist, he explains why those who have more followers have more obligations
Regev Gur Narrative Group 20

“Buying trust is the most important thing that you can do in marketing today.”

02.01.22|CTech
Trusted recommendations are the most effective form of marketing, shares Regev Gur, founder of Narrative Group.
ליאב כהן Liav Chen Humanz

Influencer marketing startup Humanz raises $8 million

20.12.21|Sophie Shulman
The company has developed a platform that connects influencers and content creators with brands
Regev Gur Narrative

Bye, Bye, Billboards: Regev Gur is taking tech advertising to the influencers

26.11.21|James Spiro
As startups look for new ways to make themselves known to the public, Narrative Group is shaping their stories on social media platforms
Yoel Israel Cyfluencer

Meet Cyfluencer - cyber’s new influencer marketing platform

21.09.21|James Spiro
“B2B influencer marketing is broken - it’s terrible,” says its Founder Yoel Israel