Under PepsiCo, SodaStream’s Marketing-Savvy CEO Says He is Not Going to Pipe Down
21.08.18|Diana Bahur-Nir and Hezi Sternlicht
Once the target of SodaStream’s marketing barbs, PepsiCo announced it will acquire the Israeli outfit Monday. In an interview with Calcalist SodaStream’s CEO said he has no intention to start playing nice