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Elron Ventures cashes out IronScales stake for $26M as PSG increases its holding

"Platformization is the game changer": Palo Alto Networks Q1 beat reinforces multiyear growth strategy

As we did in cybersecurity, it's time to declare AI a national project and establish Israel's first AI capital

“It's been a very interesting year in the venture scene in the US and Israel”

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Cyera doubles valuation to $3B with $300M Series D, total funding hits $600M in seven months

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Claroty veterans launch Twine with $12M in Seed funding from Dell and Wiz founders to deploy AI cyber workers

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Salesforce seals $1.9 billion cash deal to acquire cloud backup company Own

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Prompt Security raises $18 million Series A to protect enterprises from GenAI risks

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Salesforce to slash jobs at Own after $1.9B acquisition finalized

Marketing

20 stories about Marketing

Economic challenges squeeze non-tech positions in high-tech sector

08.07.24|Maayan Manela

Despite the challenging economic environment, some high-tech companies are still growing and recruiting for non-tech positions such as marketing and sales. However, as efficiency becomes paramount, companies carefully consider each new hire. Today, there are more candidates than positions, making the competition for such roles tougher than ever.

מוסף חג העצמאות 25.4.23 מימין דני פרידלנד ו יואב וילנר מייסדי Walnut

Walnut cuts 20% of workforce in another round of layoffs

29.05.24|Meir Orbach

The Israeli startup’s team has been reduced by around 50% since it started cutting jobs last year

Marketing guru Jay Abraham: "Israelis are good tacticians, but you need a great strategy"

08.04.24|Sophie Shulman

Abraham, one of the top coaches and marketing people in the world, who advises Microsoft and Toyota, says that "Israel needs to tell its story better and for that you need to build a strategy that appeals to emotion."

AU10TIX Amazia Keidar

AU10TIX appoints Amazia Keidar as Chief Marketing Officer

02.10.23|James Spiro

“Today, more than ever, in the generative era where synthetic identities and bots have become almost automatic, there is a growing need to identify and authenticate users in the digital space,” said Keidar

Valley Bank appointed Noa Shalom as Head of Marketing and Strategic Partnerships in Israel

In her previous role, Shalom served as a VP of Marketing for Israel Secondary Fund

Sascha Lock: "Brands will be very fluid and flexible with their budgets this year"

16.05.23|Michael Matias and Betty Elbert

The advertising industry has experienced rapid evolutions in recent years, with new technological tools that optimize traditional methods on the one hand, and significant budget crises among brands on the other- the expectation from advertising agencies to provide fast results is increasing, which leads to the development of a more supervised and information-based relationship between advertising agencies and their clients.

Jolene Amit aiOla

aiOla appoints Jolene Amit as Chief Marketing Officer

20.04.23|James Spiro

“Jolene will play a critical role in our growth and overall success, and I am thrilled to welcome her to our award-winning team,” said Co-founder and CEO Amir Haramaty

אסף לוקסמבורג Plus972

Is 2023 the year of “CMO-as-a-Service”?

02.02.23|Assaf Luxembourg

How many times have you been offered 'consulting', 'advising', 'strategy', 'planning and 'opinions', or expertise in a specific field - while what you really needed was end-to-end operation, hands-on work, with responsibility and accountability?

Jenny Practicum BiblioTech

CTech’s Book Review: Maximize your marketing with stellar storytelling

13.10.22|Jenny Drezin

Jenny Drezin, VP of Communications at Practicum, shares insights after reading "Building a StoryBrand: Clarify Your Message So Customers Will Listen” by Donald Miller

“Our platform is changing the face of incremental marketing”

Israeli startup INCRMNTAL has raised an additional $4.1 million to help marketers measure the value of their marketing activities without the need for cookies and identifiers

Why you should take the opposite marketing approach in a crisis

06.07.22|Ronen Menipaz

"If a crisis catches you by surprise, you'll probably need budget cuts to survive. But the first thing is to recognize the human tendency to make reckless decisions in times of fear," writes Ronen Menipaz, CEO of the startup group M51

Voyantis raises $19 million in Seed for its codeless predictive AI platform

05.07.22|James Spiro

The Israeli startup’s technology helps growth and marketing teams to acquire and retain high-value users for long-term profitability

Gal Biran Gal Briner Base

Crowdvocate raises $15 million for marketing customer-led growth vision, rebrands as Base

The company is building a CLG ecosystem for customer-led marketers, sales, and product professionals

רן פינקלשטיין איש קריאייטיב ובמאי במשרד התוכן Peach

How TikTok is teaching the next generation a profession

02.06.22|Ran Finkelstein

“While TikTokers do not always write original content, they film, edit, and set up lighting. Those foundations lay the groundwork for the development of creative capabilities and participation in the creative industry in the future,” writes Ran Finkelstein of content agency Peach

Don’t cut your marketing spend just yet

29.05.22|Yaffa Abadi

Marketing is not a pause button that you can switch on and off at your leisure, it is an engine that builds on momentum, writes Yaffa Abadi, F2 Venture Capital’s Content Manager

נילי גור סיילספורס ישראל

How flexibility and development opportunities can help companies counter the Great Resignation

11.04.22|Nili Gur

"In this all-digital world, with the right leadership, training, and technology, companies can create a more meaningful workplace to better attract, retain and nurture talent, from anywhere," writes Nili Gur of Salesforce

Strategic marketing platform Brew raises $12 million in Seed funding

The Israeli startup’s platform measures the impact of all of a company’s marketing activities and provides insights to drive commercial success

Emmanuel Cohen Walnut.io 20

“Social media is a playground. It's not a threat.”

Surprising consumers is Emmanuel Cohen’s goal in marketing, as he shares that people are tired of the classic patterns.

Gily Netzer appointed as VP marketing of cyber company Perimeter 81

Netzer is taking on her third position as VP Marketing at a cybersecurity company, previously working at Cymulate and Illusive Networks

Gilad Bechar Moburst

The biggest mobile marketing agency you have never heard of

13.03.22|James Spiro

Moburst carefully balances its work with startups and corporates, with varying results