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Marketing

20 stories about Marketing
מייסדי Yotpo מימין תומר תגרין ו עומרי כהן

Yotpo raises $230 million to become Israel’s newest unicorn

18.03.21|Golan Hazani and CTech
The marketing platform aims to double its product and R&D team to offer a full suite of e-commerce solutions
מייסדי Yotpo מימין תומר תגרין ו עומרי כהן

Yotpo seeking unicorn status with new $200 million funding round

28.02.21|Golan Hazani
The new round comes only six months after the Israeli marketing services company raised $75 million
Shirly Segal

Get your hands dirty because that’s when you learn

14.02.21|CTech
Shirley Segal talks to Michael Matias about the changes tech has brought to marketing over the past two decades
טום בריידי עם גביע וינס לומברדי סופרבול 2021

Meet the Israeli AR startup that made it to the Super Bowl

08.02.21|Allon Sinai
Fuse.ar provides an extensive suite of seamless AR content creation solutions, used among others by American singing and acting star Nick Jonas in his Super Bowl ad
ליאב כהן Liav Chen Humanz

Influencer marketing match-maker Humanz raises $3 million in seed

14.01.21|James Spiro
As followers start to feel ‘fatigued’ by sponsored content online, Humanz helps brands connect directly to micro-influencers to help spread their word
Meagen Eisenberg 20MinuteLeaders

"People think marketing is just events and billboards, it's not. It's actually a mix of art and science”

31.12.20|CTech
Meagen Eisenberg, CMO of TripActions talks to Michael Matias about the three things she focuses on when entering a new company
Yaron Ismah-Moshe and Ilan Kasan Exceed.ai

Exceed.ai raises $4 million in seed to help automize qualified marketing leads

09.12.20|James Spiro
Exceed.ai’s bot works alongside marketing teams to ensure every lead is followed up with, nurtured, or qualified
ג'ואנה לנדאו ועידת כלכליסט דובאי

UAE branding is “a source of economic strength and national pride”

26.11.20|James Spiro
Vibe Israel is dedicated to helping Israel brand itself. Its founder and CEO Joanna Landau spoke with CTech’s Ron Friedman to discuss some of the best ways to do so
Incrmntal Maor Sadra

Testing and measurement startup INCRMNTAL raises $1.4 million in pre-seed

29.10.20|James Spiro
The company was created after Apple made significant changes to its advertising model, with Google expected to follow
שלומי אורגד מנהל תחום פינטק פייסבוק ישראל

Israeli startups are leaving money on the table

09.08.20|Shlomi Orgad
Nearly three-quarters of Israeli companies’ marketing budgets are targeted at the U.S., even though operating in diverse geographical locations would mean better stability, should one market slow down due to a crisis or local unrest
Elma Beganovich A_altE

Follow the likes: How social media giants affect marketing

09.08.20|James Spiro
TikTok might be the latest app to attract young people, but its fate is just as unpredictable as that of its predecessors
מייסדי Yotpo מימין תומר תגרין ו עומרי כהן

E-commerce marketing platform Yotpo completes $75 million financing round

04.08.20|Hagar Ravet
Despite Covid-19, Israel-based company managed to raise $25 million more than it planned
רפי מגן מנכ"ל קנדגו

How did scientific marketing campaigns and Covid-19 conditions help Kendago reach 600% growth?

03.07.20|Allon Sinai
Thanks to the boom in business, Kendago, which currently employs around 50 people in its Kiryat Ono offices, is planning to increase its workforce by over 50% in the coming months
פייסבוק 11.1.20

Israeli advertisers are not quick to jump on the Facebook boycotting wagon

30.06.20|Orna Yefet and Nurit Kadosh
While corporations around the world are joining the call to halt their marketing campaigns on Facebook in protest of the social media giant’s controversial hate speech policies, Israel’s largest advertisers remain, for the most part, on the fence
נמוגו Namogoo אוהד גרינשפן חמי כץ

Ad-Blocking Startup Namogoo Acquires Customer Incentive Startup Personali

04.05.20|Hagar Ravet
Personali develops AI-based analytical tools for personalizing user incentives on websites and driving sales
פיני יקואל מנכ"ל ומייסד Optimove

Optimove Acquires Event Streaming Startup Axonite

06.02.20|Meir Orbach
Optimove provides data and analytics-based services for planning, executing, measuring, and optimizing customer marketing plans
מוסף 50 הסטארטאפים המבטיחים עמרי כהן מייסד יוטפו yotpo

Marketing Startup Yotpo Acquires SMS Marketing Company SMSBump

29.01.20|Meir Orbach
SMSBump provides a messaging platform to companies that contact customers via texts to inform them of order status updates, special offers, and customized promotions
מימין אילן טוויג ו אריאל כהן טריפאקשנס

TripActions Opens Israeli Sales and Marketing Outpost

26.01.20|Meir Orbach
Last week, the corporate travel company announced a strategic agreement with Lufthansa as well as a significant investment
מוסף שבועי 16.1.20 דיוויד סייבל

Arab-Israeli Premium Tahini Is Marketing Veteran David Sable’s New-Found Passion

24.01.20|Diana Bahur-Nir
The American-Israeli branding expert believes that whether you are introducing a new dish, trying to change the global perception of a certain country, or attempting to win the 2020 U.S. election, it is always about the brand
מימין לשמאל אורן קניאל ו רשף מן מייסדי AppsFlyer 2

Marketing Company AppsFlyer Raises $210 Million at $1.6 Billion Valuation

21.01.20|Meir Orbach
Calcalist first reported that AppFlyer was raising the round in October, citing one person familiar with the matter
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