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Marketing

20 stories about Marketing
עמית בן דב מייסד משותף ומנכ"ל Gong

Sequoia Capital Leads $65 Million Round for Sales Conversation Analytics Startup Gong

03.12.19|Hagar Ravet
Gong develops speech recognition technology that provides sales representatives with real-time insights into their interactions with customers by analyzing recorded phone calls
ניו יורק ארה"ב 1

Marketing Gig Marketplace Startup Hunterz.io Raises $3 Million

31.10.19|CTech
New York-based Hunterz connects freelance marketing professionals with young startups without a marketing and sales team
אפספלייר Appsflyer

Marketing Company AppsFlyer in Talks for $200 Million Round

30.10.19|Hagar Ravet and Meir Orbach
The company’s latest round was in 2017, when AppsFlyer raised $56 million. The current round is led by growth equity firm General Atlantic, according to one person familiar with the matter
גידול קנאביס סם סמים מריחואנה

Cannabis Marketing Startup Fyllo Raises $16 Million

04.09.19|Meir Orbach
Fyllo offers online marketing services to cannabis brands including data analytics and ad campaign management
בורסת לונדון בורסה

Marketing Management Company Albert to Delist From London Stock Exchange

17.07.19|Hagar Ravet
Tel Aviv-based Albert develops a system for managing online advertising campaigns using AI algorithms
ערן גפן וויקס wix

Wix Acquires Israeli Brand Marketing Agency Gefen Team

19.05.19|Elihay Vidal
Founded in 2013, Gefen Team counts brands like Coca Cola, Microsoft, Doritos, and the Kimberly-Clark Corporation among its clients
קים קרדשיאן

From Calvin Kleins to Pharmaceuticals: How Regulators Try to Keep the Kardashian SponCon Empire at Bay

03.05.19|Dov Greenbaum
While various regulatory bodies attempt to apply consumer protection principles to sponsored content, in many ways it is still the Wild West, writes researcher Dov Greenbaum
בורסה בורסת תל אביב 7

Matomy Considers Sale of Debt-Causing Subsidiary Back to Original Owner

07.04.19|Lilach Baumer
Failing to meet the deadline for acquiring the remaining 10% stake in its subsidiary Team Internet, Matomy is now required to sell the company back to its previous owner at a 40% discount
שחר רדין שמרת CMO HUBBLE

Online Office Space Marketplace Hubble Hires Israeli Marketing Veteran

13.03.19|Tofi Stoler
Before joining Hubble, Israeli-born Shachar Radin-Shomrat held executive marketing positions at Brussels-headquartered telecommunications company Voxbone and London-headquartered adtech company MyThings
סיגריות ג'ול juul סיגריה אלקטרונית

Juul Petitions Israel’s Supreme Court Against E-Cigarette Marketing Ban

28.02.19|Moshe Gorali
In December, Israel passed a bill restricting the advertising and marketing of smoking paraphernalia in the country, extending existing limitations to tobacco-less vaping devices
פיני יקואל מנכ"ל ומייסד Optimove

Unilever Taps Optimove for Marketing Technology

10.02.19|Meir Orbach
Founded in 2009, Optimove provides data and analytics-based services for planning, executing, measuring, and optimizing customer marketing plans
לחיצת יד חליפה אנשי עסקים

DiscoverOrg Acquires Enterprise Marketing Company ZoomInfo

08.02.19|CTech
Co-founded in 2000 by Israel-born Yonatan Stern, ZoomInfo has a research and development center in Israel
בריאן קווין AppsFlyer מנהל ארהב

Marketing Analytics Company AppsFlyer Hires Former AT&T Exec to Head U.S. Operation

07.02.19|Tofi Stoler
Before joining AppsFlyer, Brian Quinn also held executive positions at App Annie and Kenshoo
רובע ה סיטי של לונדון

Digital Content Management Startup Trackonomics Raises $1.6 Million

03.02.19|CTech
Trackonomics lists media companies such as CNN, Buzzfeed, Condé Nast, and Gizmodo Media among its clients
אנה ליפניק לוי מנהלת שיווק וואווי ישראל

Huawei Snags Samsung Exec to Head Marketing Operations in Israel

21.01.19|CTech
Before joining Huawei as the company’s Israel marketing manager, Ana Lipnik Levy was Samsung’s marketing manager of corporate affairs in the country
KonnecTO מייסדי חברת

Marketing Strategy Startup KonnecTo Raises $1.5 Million

23.12.18|Adi Pick
Touting Coca-Cola, Phillips, and Stella Artois among its customers, KonnecTo offers companies behavioral research insights on consumers and customers by analyzing personal data from multiple social media services
טוויטר אירוע תל אביב

Twitter to Grow Commercial Presence in Israel

26.11.18|Meir Orbach
The company’s first B2B event in Israel is being held Monday with attendance by hundreds of local entrepreneurs and executives
ליעם גלין נשיא מנכ"ל מטומי

Matomy Wants to Renegotiate Terms of its Outstanding Bonds

25.11.18|CTech
The London-listed digital marketing company said it expects to meet with bondholders in the upcoming days
Brandtotal מימין אורן דור אלון ליבוביץ׳ אמיר לשמן עומר רמות

Marketing Startup BrandTotal Raises $6 Million

26.09.18|CTech
Tel Aviv-based BrandTotal develops software that provides marketers with insights on the online marketing strategies of competing brands
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Marketing Analytics Startup Singular Raises $30 Million

20.09.18|CTech
Singular develops a single dashboard service that helps marketers process and analyze marketing data from various sources in order to optimize ad spend
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