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Marketing

20 stories about Marketing
שאול אולמרט מנכל ומייסד החזירים המעופפים

Interactive Storytelling Platform Playbuzz Hires BuzzFeed Exec

15.08.18|CTech
Matt Trotta, former senior vice president of strategy at BuzzFeed, joins Playbuzz to lead operation in North America
תומר טגרין תגרין מנכ"ל yotpo

Marketing Startup Yotpo Buys Incentive Marketing Company Swell Rewards

09.08.18|Meir Orbach
Boston-based incentive marketing company Swell Rewards is Yotpo’s first acquisition
תומר בר זאב מנכל איירון סורס

IronSource Launches In-Ad Data Platform

24.07.18|CTech
The In-Ad Data Platform analyzes and provides aggregated data concerning how users engage with the advertisements
מנהטן ניו יורק ארה"ב אמפייר סטייט בילדינג

Video Marketing Company Eyeview Raises $20 Million in Equity and Debt Financing

22.07.18|Tofi Stoler
Eyeview offers data analytics services that help companies create and place action-oriented online video ads
ליעם גלין נשיא מנכ"ל מטומי

Chairman of Digital Marketing Company Matomy Media Steps Down

01.07.18|CTech
In January, Matomy replaced its then CEO Sagi Niri after only 10 months on the job
ועידת לונדון איזי וידרה antidote

A Spotlight on Israeli AdTech

29.06.18|Eze Vidra
AdTech has become a bit of a dirty word for venture capitalists, but Israel is still an advertising innovation hub, despite the challenges and limited funding
מייסדי יוביק YOOBIC מימין פבריס חייט אבי חייט ו ג'יל חייט

Brand Engagement Startup Yoobic Raises $25 Million

28.06.18|Meir Orbach
Yoobic’s mobile service allows retailers and brands to monitor in-store marketing and sales in real-time
פתיחת סניף של רשת ה איפור ספורה בגרמניה

Sephora Europe Partners with Retail Analytics Startup ciValue

21.06.18|CTech
The Paris-headquartered cosmetics chain is already using ciValue's marketing software in France, and will soon roll it out in the rest of its European locations
ערן יעקב מנהל רשות המסים

Israel Moves to Conform to OECD Cross-Border Taxation Guidelines

31.05.18|Omri Milman
The upcoming regulation will affect the subsidiaries of most multinationals operating in the country
פיני יקואל מנכ"ל ומייסד Optimove

Data-Based Marketing Company Optimove Buys PowerInbox’s Interactive Email Unit

14.05.18|Meir Orbach
The unit's 11 employees will join Optimove
טיילור ברנדס Tailor Brands

Automated Branding Company Tailor Brands Raises $15.5 Million

09.05.18|Meir Orbach
The company’s service creates automated custom logos and advertising campaigns. Users can choose icons to be used in the logo, fonts, and color
רונן דניאל סלטיק

Cellular Services Company Celltick Plans Tel Aviv IPO to Finance Growth

07.05.18|Amir Rosenbaum
The company is looking to raise up to $15 million, listing 15% of its existing shares
מימין שי וינינגר ו דניאל שרייבר מייסדי Lemonade למונייד

How Lemonade Convinced the Market It Is Disrupting Insurance

30.04.18|Reut Shpigelman and Raphael Kahan
The home-insurance startup’s head of marketing and content explains her strategy for connecting with customers
תל אביב תיירות חוף ים

Gambling Software Developer GAN Opens Tel Aviv Marketing Agency

24.04.18|Tofi Stoler
Headed by Meir Deutsch, a former executive at gambling company William Hill, the agency will provide digital user acquisition and retention services to GAN
סליידלי פרומו

Content Creation Service Slidely Partners With Shutterstock

15.04.18|Meir Orbach
According to the deal, users of Slidely’s video creation service Promo will get access to over nine million video clips from Shutterstock’s library, bringing the total number of available clips on Promo to 12.5 million
ראש מחקר ופיתוח בחטיבת שירותי המדיה הדיגיטליים של ורייזון פי פי אס נראיאן P.P.S. Narayan

The Rise of Streaming Will Spike Video Ad Prices, Says Verizon Executive

02.04.18|Yoav Stoler
Verizon intends to leverage the rise for targeted advertising, according to P.P.S. Narayan, CTO of video at Verizon Digital Media Services
משרדי yotpo ניו יורק

Marketing Startup Yotpo Launches Customer Reviews Analysis Tool

25.03.18|Tofi Stoler
The new service aggregates recurring subjects in customer reviews, detecting tone and sentiment
קליבר מיינד CaliberMind

B2B Marketing Intelligence Company CaliberMind Raises $3.2 Million in Seed

21.03.18|Lilach Baumer
The Boulder, Colorado-headquartered company develops software that automatically coordinates, analyzes, and streamlines customer data from various sources
עמית בן דב מנכ"ל גונג

Eventually, AI Will Make Salespeople Obsolete, Says CEO of Marketing Conversation Analytics Startup Gong

20.03.18|Hagar Ravet
Israel-based Gong plans to develop a system capable of automating tasks currently performed by human marketers
anyclip פלטפורמה

Video Monetization Company Anyclip Launches AI-Driven Content Platform

13.03.18|Lilach Baumer
The new platform will enable advertisers to customize content and target users according to brands, topics of interest, even emotions
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