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Marketing

15 stories about Marketing
איריס שור מייסדת אוריבי Oribi

Even ‘Boring’ Software Should Engage Users on an Emotional Level

09.03.18|Iris Shoor
Humor and charming characters help bring life to even the blandest of products
רקוטן הירושי מיקיטני Rakuten Hiroshi Mikitani

Rakuten’s Viber Partners with Social Media Marketing App Sprinklr

23.02.18|Lilach Baumer
The integration will enable brands to reach Viber’s user base of almost 1 billion
עמית בן דב מייסד משותף ומנכ"ל Gong

Startup Wants to Bring Conversation Analytics to Real Life Sales Meetings

12.02.18|Tofi Stoler
Israel-based Gong plans to develop a recording gadget with built-in analytics capabilities that can help sales team improve performance
אוריגמי לוג'יק עופר כהנא

Market Insight Company Origami Logic Raises $15 Million

30.01.18|Hagar Ravet
The company lists Kellogg's, Procter & Gamble, and AB InBev as clients
אורן קניאל ו רשף מן AppsFlye אפספלייר

Marketing Analytics Company AppsFlyer Is on a Hiring Spree

29.01.18|Meir Orbach
The company is hiring 200 new employees and acquiring office space for more
ליעם גלין נשיא מנכ"ל מטומי

Digital Marketing Company Matomy Media Replaces CEO after Ten Months

09.01.18|Lilach Baumer
Current CEO Sagi Niri has carried out a reorganization plan in 2017, selling non-core assets and streamlining the company's operations
עובדי חברת לידספייס Leadspace

Predictive Marketing Startup Leadspace Raises $21 Million

15.12.17|Meir Orbach
Leadspace develops and sells a service that helps businesses generate new leads and optimize business-facing marketing efforts. It lists Microsoft, Marketo, HP Enterprise and Brocade as customers
צביקה נטר מנכ"ל ומייסד שותף ב אינוביד

With Taykey Acquisition, Innovid Hopes to Improve Video Ad Targeting

30.11.17|Meir Orbach
Advertisers want more data about online viewer engagement, Innovid says
default image

Portraying Women Correctly in Ads is Good for Business, Says GoDaddy CEO

12.11.17|Hagar Ravet
Sexist marketing campaigns are now a thing of the past at the web hosting company, CEO says in interview
ועידת e-Commerce 2017 תומר תגרין מייסד Yotpo

User-Based Marketing Startup Yotpo raises $51 Million

08.11.17|Meir Orbach and Hagar Ravet
Access Industries led the round for the company, which quadrupled its revenues over the last 18 months
ליעד אגמון מ חברת דיינמיק אילד

McKinsey Partners with Website Personalization Company Dynamic Yield

02.11.17|Lilach Baumer
As part of the partnership, the two companies would market personalization tools to clients
סינים סמארטפון סין רכבת

A Safety Checklist for Mobile Marketers

15.10.17|Zachi Zach
Do not do on mobile what you wouldn’t do on the web
סליידלי פרומו

Video Sharing Company Slidely buys User-Generated Video Startup

08.10.17|Meir Orbach
Warsaw-based Unstock is a database and licensing service for crowdsourced, user-generated videos
Apple Facebook

The Global Trend of Dark Marketing

27.09.17|Arik Kleinstein
User information collected on social networks such as Facebook powers specialized advertising campaigns that pinpoint target audiences
: גישור גירושין משפטיפ אילוסטרציה 2

For Young Startups, Channel Partners Are a False Promise

26.09.17|Amit Karp
Building a strong sales apparatus is often challenging for young startups, who may choose to focus on product development and leave the sales to channel partners. Unfortunately, this approach frequently fails.
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