Nation Brands Index

1 stories about Nation Brands Index
לוחמים חיילים צה"ל כוחות צבא ב מרחב גבאליה ב צפון רצועת עזה

Way off-brand: Israel ranked dead last in global Nation Brands Index

04.02.25|CTech
According to the annual NBI study, Israel is identified with the "forces of chaos," alongside Russia, Ukraine, and the Palestinian Authority. It also shows that Generation Z is averse to Israel, and consumers are avoiding purchasing Israeli products.