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Four months after Intel shut it down, Ignite relaunches as an independent accelerator
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“I foresee one of the best decades in the history of the State of Israel”
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Playtika

20 stories about Playtika
Eyal Netzer Gilad Almog SuperPlay

The $1.2 million tattoo gamble: SuperPlay options turn ink into gold

02.12.24|Meir Orbach
The incredible story of how tattoos and a gaming company’s rise changed one man’s fortunes forever. What started as a playful wager turned into a life-changing fortune for D after SuperPlay was recently acquired by Playtika for up to $1.95 billion.
Eyal Netzer Gilad Almog SuperPlay

Playtika acquiring Israeli gaming startup SuperPlay for $700 million

18.09.24|Sophie Shulman
Additional contingent consideration of up to $1.25 billion is subject to SuperPlay achieving certain financial targets over the next three years. Founded in 2019 by former Playtika employees Gilad Almog and Eyal Netzer, along with industry veteran Elad Drory, SuperPlay has two successful titles in Dice Dreams and Domino Dreams, and has two more games currently in development. 
פלייטיקה חברת משחקים הרצליה פיתוח

Playtika cutting 300-400 jobs in new round of layoffs

11.01.24|Allon Sinai
The gaming company is reducing its headcount by another 10% after laying off around 900 employees in 2022
כנס הגיימינג של ישראל - פאנל איך שומרים על רווחיות מימין פיני יקואל בן פנסטר גד מאור יבגני פרס ומנחה: עומר כביר

"Data is the most important thing for generating profits in the gaming world"

18.09.23|Meir Orbach
"The most important thing is what questions can be asked and what data can be trusted," added Gad Maor, co-founder and CEO of Mavens, speaking at Calcalist's gaming conference
CTech Gaming Conference Amnon Calev וידאו

“Interaction is something really important for our audience. Players got married thanks to Slotomania”

17.09.23|James Spiro
Amnon Calev, Slotomania's General Manager at Playtika, joined CTech to discuss how online gaming shapes our real worlds
רוברט אנטוקול מייסד ומנכ"ל פלייטיקה

Playtika acquiring Israeli gaming studio Innplay Labs for $80 million

15.09.23|CTech
The deal could mushroom to as much as $300 million. “We believe becoming a part of Playtika’s strong portfolio of Casual titles will take Innplay Labs to new heights,” said Innplay CEO Ore Gilron
כנס הגיימינג של ישראל ליאור קינן סמנכ"ל בכיר אסטרטגיות צמיחה, Playtika וידאו

“Playtika intends to continue to invest in Israeli companies and continue to acquire Israeli firms”

14.09.23|Maayan Manela
Lior Kenan, SVP at Playtika Growth Ventures, was speaking during the Calcalist gaming conference
כנס הגיימינג של ישראל פאנל הטרנדים ההזדמנויות והסצנה הישראלית מנחה: אליחי וידל משתתפים: איזי וידרה איתן רייסל רועי קארו אדם פישר וידאו

"Israel and Turkey are leading the Middle East gaming industry"

14.09.23|Maayan Manela
Eitan Reisel, Founder and Managing Partner at vgames, was talking on a panel at the Calcalist gaming conference in which he was joined by Adam Fisher, Partner at Bessemer Venture Partners, Eze Vidra, Managing Partner at Remagine Ventures and Roi Karo, Chief Risk and Strategy Officer at Fireblocks
כנס הגיימינג של ישראל - מימין אנה פישביין מנהלת תעשיית גיימינג Google ו מרים גדיאל יוטיוברית ויוצרת תוכן ל Gen Z וידאו

“Generation Z lives and breathes gaming”

14.09.23|Omer Kabir
Miryam Gadiel, a YouTuber, content creator for Gen Z, and a member of Google's marketing team, was speaking at Calcalist's gaming conference together with Anna Fishbein, an Industry Manager on the gaming team at Google
כנס הגיימינג של ישראל - עינת נמש דירקטורית Google וידאו

Google Israel Director: "Demand for AI technologies in gaming has quadrupled in the past year”

14.09.23|Orna Yefet
"AI is the third technological revolution after the internet and mobile phones. AI is present in all games, and looking forward, everything from game development to launches and analytics will be impacted as this advanced technology enters," added Einat Nemesh
כנס הגיימינג של ישראל אסף אסבג ו גדי גנון

Playtika AI VP: "Venturing into AI is an exciting and intriguing yet far from simple adventure"

14.09.23|Maayan Manela
"To dive into the exciting world of AI, you need to cultivate a culture of an AI hub, of innovation," added Assaf Asbag
Keren Italiano

“If you are not scared of your next role then you are probably overqualified for the position”

28.02.23|Noa Gadot
Keren Italiano, former Global Business Communities Director at Playtika, grappled with not being top of her class for a long time, but it was through realizing her fear and beating it that she has been able to conquer every hardship throughout her career with grace
מתוך המשחק "Pirate Kings" מבית ג'לי באטן ופלייטיקה

Game over: Playtika's Israeli studio shuts down for good

16.02.23| Irad Atzmon-Schmayer
Jelly Button was one of Playtika's first acquisitions in the casual game genre, helping the company change direction from controversial social casino games. However, in the last round of layoffs in December, the company closed the studio permanently and fired most of its employees
פלייטיקה חברת משחקים הרצליה פיתוח

What are the real motives behind Playtika's $813 million offer to buy Rovio?

22.01.23|Sophie Shulman
Why is it urgent for a company that has just laid off hundreds of employees, closed games, and spent $600 million on buying back its own shares, to embark on an expensive all-cash adventure?
רוברט אנטוקול מייסד ומנכ"ל פלייטיקה

Playtika tables 683 million euro offer to acquire Angry Birds creator Rovio

19.01.23|Sophie Shulman
“We firmly believe the combination of Rovio’s renowned IP and scale of its user base, together with our best-in-class monetization and game operations capabilities, will create tremendous value for our shareholders,” said Playtika CEO Robert Antokol
כנס גיימינג - ליאור קינן סמנכ"ל בכיר web3 פלייטיקה וידאו

“We are looking to strengthen the connection between the users and the games”

12.12.22|Raphael Kahan
"What can Web3 do for Playtika? If the players become owners of items in their games it strengthens the connection between the users and the games," added Lior Kenan, VP of Web3 at Playtika
כנס גיימינג - אסף וקנין ראש תחום אפליקציות Google וידאו

"The gaming industry will shrink in 2022 but will grow next year"

12.12.22|Irad Atzmon-Schmayer
According to Assaf Vaknin, Industry Head, Export, Apps, at Google Israel, the reason for the expected 6% contraction of the industry is that "the external environment has changed”
Ctech Gaming conference Hanit Marinov וידאו

Google Israel, Playtika, and Reichman University announce partnership for gaming sector

12.12.22|James Spiro
Google Israel VP of Marketing Hanit Marinov joined CTech to talk about the new partnership aimed at educating students for a career in game design.
כנס גיימינג - ארז רחמיל CTO פלייטיקה וידאו

Playtika CTO: "The next big thing is synergy between humans and artificial intelligence"

12.12.22|Maayan Manela
"As soon as we achieved AI capabilities, we added a concept called Human-Machine Team,” said Playtika CTO Erez Rachmil. “It’s a team of people and machines that have three vectors between them - the human, the machine and the relationship between them"
פלייטיקה חברת משחקים הרצליה פיתוח

Playtika confirms lay off of 610 employees, 15% of team

12.12.22|Meir Orbach
The gaming giant announced it is making significant cutbacks, which will include redeploying staff, winding down non-core initiatives and consolidating studios
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