Bitemojo Connects People and Places Through Food, Says Founder

The app lets users select, navigate to, and pay for unique, off-the-beaten-path food experiences

Anat Danieli 15:2719.07.18

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Yael Weiss-Gadish, co-founder of Culinary Ventures Ltd., developer of the Bitemojo app, said that Bitemojo aims to inspire people to connect to new places and cultures through food. “We believe that culinary experiences are the most memorable experiences,” she said.

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Weiss-Gadish spoke on Wednesday at a conference on tourism and technology held by Calcalist in Tel Aviv.

Yael Weiss-Gadish. Photo: Amit Sha'al

Bitemojo, which was founded in 2016 by Weiss-Gadish and Michael Weiss, develops an app that can be used to select, navigate to, and pay for unique, off-the-beaten-path food experiences. Users choose a destination, a guiding narrative, what foods they’d like to try and how much they want to spend, Weiss-Gadish explained. The app does the rest. “To us, it is more important that tourists learn about the place,” she said. “It is not about filling up when you are hungry or about going to Michelin star restaurants. It is about the cultural experience.”

Bitemojo, which is free to use, has 40,000 users, Weiss-Gadish told Calcalist. The app offers service in Tel Aviv, Jerusalem, Barcelona, Berlin, Rome, Budapest, Ljubljana, Lisbon, Madrid, Bangkok, and Singapore. Bitemojo is set to be available in Amsterdam, New York, and Tokyo before the end of the year. The company employs seven people in Jerusalem and Tel Aviv.