Brief

NDTV Renews Taboola Contract for Additional Five Years

Taboola will continue to offer sponsored content from other websites on NDTV’s news outlet

New Delhi-based NDTV Convergence Ltd., a web and mobile news outlet owned by media company New Delhi Television Ltd. (NDTV), has signed an exclusive five-year contract with content discovery company Taboola.com Ltd., the companies announced Friday. As part of the deal, Taboola will continue to offer sponsored content from other websites on NDTV’s news outlet. Taboola and NDTV have previously signed a similar three-year agreement in 2015.

 

New Delhi. Photo: Shutterstock