DoubleVerify Acquires Content Classification Startup Leiki

The New York-headquartered adtech company said the acquisition will allow it to better match online ads with relevant web content

Lilach Baumer 10:0815.01.19
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Adtech company DoubleVerify Inc. has acquired Helsinki-headquartered content classification startup Leiki Ltd., the company announced Monday. DoubleVerify did not disclose the sum of the deal but said the all cash, all stock transaction was completed late December.

 

Founded in 2008 by Israeli-born Oren Netzer and Alex Liverant, DoubleVerify provides advertisers with tools to analyze and verify online ads, helping differentiate between bots and real consumers. The company has raised almost $50 million to date, before Rhode Island-based private equity firm Providence Equity Partners took a majority stake in the company in 2017.

 

Founded in 2000, Leiki's context-based software performs user profiling and audience segmentation, enabling brands to ensure their ads are displayed next to relevant and appropriate content.

 

DoubleVerify CEO Wayne Gattinella. Photo: PR DoubleVerify CEO Wayne Gattinella. Photo: PR

 

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