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Branding

19 stories about Branding

Way off-brand: Israel ranked dead last in global Nation Brands Index
04.02.25|CTechAccording to the annual NBI study, Israel is identified with the "forces of chaos," alongside Russia, Ukraine, and the Palestinian Authority. It also shows that Generation Z is averse to Israel, and consumers are avoiding purchasing Israeli products.
Firing employees and remaining a valued brand are both possible
17.11.22|Shoham LevyEven though the industry has faced a slowdown in recent months, retaining skilled employees remains vital. However, to accomplish this objective, smart and sensitive organizational management is essential, writes Shoham Levy, CEO of Creativity Value
How flexibility and development opportunities can help companies counter the Great Resignation
11.04.22|Nili Gur"In this all-digital world, with the right leadership, training, and technology, companies can create a more meaningful workplace to better attract, retain and nurture talent, from anywhere," writes Nili Gur of Salesforce
The behavioral journey from startups to companies
12.09.21|Assaf Luxembourg“We’re not a small startup” and “Look, it’s a startup” are two phrases that cannot be used together. If founders and executives want their organizations to be perceived by the market as serious companies, it’s not just about branding. It’s about reputation. And it starts with behavioral values
"Make sure that you clearly understand the messaging and the narrative before you jump"
17.08.21|CTechFor any company rebranding, Amit Daniel from Cognyte shares with Michael Matias that it is crucial to begin those efforts within the company
Israel’s next frontier: international branding
11.08.21|James SpiroMove over, fintech. Deloitte’s purchase of Israel-based Awesome shows how Israel is ready to tackle the creative needs of international players
Don’t be a startup in the “startup business”
25.04.21|Assaf LuxembourgYou’re a startup. You’ve got a great idea and a working prototype. You need to raise money. You’re perfecting your pitch. You’re mapping investors, attending startup events, applying to accelerators… But you might just be wasting time and killing your company. Here’s why
The world’s most prolific creative designer these days is a made-in-Israel robot
11.03.21|Ron FriedmanUsing a machine learning algorithm, Tailor Brands is able to provide branding services to millions of microbusinesses and solopreneurs
UAE branding is “a source of economic strength and national pride”
26.11.20|James SpiroVibe Israel is dedicated to helping Israel brand itself. Its founder and CEO Joanna Landau spoke with CTech’s Ron Friedman to discuss some of the best ways to do so
"My vision is for Israel to have National Brand Office too"
25.11.20|James SpiroCEO of Vibe Israel, Joanna Landau, talks at the first Israel-Dubai conference of Calcalist, Bank Leumi, and Reshet 13 about how the two countries brand themselves
For Citi, attracting top talent meant disrupting its traditional business focus
04.10.20|CTechAmit Baruch, who heads Citi’s Innovation Lab in Israel, talks to CTech about how the company pivoted from conventional banking to become a modern-day Fintech supporter
Our employees must have one thing: Curiosity, says Verint's SVP Marketing and Employer Branding
29.09.20|CTechAs CTech dives deeper into the idea of Employer Branding, Verint has helped us understand what they do to attract top talent
The importance of finding and establishing your product-market fit according to Gigi Levy-Weiss
16.09.20|Gigi Levy-WeissCTech presents a full chapter from Build Brilliant Brands, a new book released by Facebook, featuring articles by 22 tech executives from around the world. In this chapter, NFX co-founder Gigi Levy-Weiss explains the meaning of product-market fit, why it is so essential, and how both startups and major companies can go about achieving it
Tech employer? A financial crisis is not the right time to forego employer branding
30.08.20|Tali Karasik RegevSome good reasons not to neglect your image in the eyes of existing and potential workers, even when the world outside is crumbling
Brand Engagement Startup Yoobic Raises $25 Million
28.06.18|Meir OrbachYoobic’s mobile service allows retailers and brands to monitor in-store marketing and sales in real-time
Automated Branding Company Tailor Brands Raises $15.5 Million
09.05.18|Meir OrbachThe company’s service creates automated custom logos and advertising campaigns. Users can choose icons to be used in the logo, fonts, and color
Marketing Startup Yotpo Launches Customer Reviews Analysis Tool
25.03.18|Tofi StolerThe new service aggregates recurring subjects in customer reviews, detecting tone and sentiment
Even ‘Boring’ Software Should Engage Users on an Emotional Level
09.03.18|Iris ShoorHumor and charming characters help bring life to even the blandest of products
On Heels of Facebook Feed Change, Taboola Sketches Aggressive Expansion
08.03.18|Lilach BaumerThe content discovery company intends to hire 400 new employees in the upcoming year

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