Automated Branding Company Tailor Brands Raises $15.5 Million

The company’s service creates automated custom logos and advertising campaigns. Users can choose icons to be used in the logo, fonts, and color

Israel-based Tailor Brands Ltd. raised $15.5 million in a Series C round, the company announced Tuesday, bringing its equity funding raised to $20.6 million. The round was led by Israel-based Pitango Venture Capital and new U.K.-based Armat Fund. Existing investors include Mangrove Capital Partners.

 

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Tailor Brands develops and markets an automated design service that creates logos and advertising campaigns for users. Users can choose to design their logos around an icon, a name or chosen initials, and customize aspects such as font and color.

 

Tailor Brands CEO Yali Saar. Photo: Amit Sha'al

 

 

Tailor Brands was established in 2014 by CEO Yali Saar, Nadav Shatz and Tom Lahat, and has corporate headquarters in New York and a development center in Israel. The company states it has over 3 million users.

 

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Tailor Brands will use the funding to recruit additional employees in Israel, and to expand the range of its services, Mr. Saar said in a statement.

 

Providing branding services on a renewable membership basis is a novel idea in the advertising industry, Roy Saar, a partner at Mangrove Capital Partners, said in a statement.